Instantly understand what your kids are watching, so you can confidently navigate screen time and keep them safe.
You don't need to ban screens! You just need to understand how modern content impacts your child's brain...
Launch price - $39.99 (rises to $59 on 30th Sept '26)
Inside the Hub, get instant access to the Safe Screen Time Playbook, the community and the Safe Screen Time Database, where you can search and filter over 600 shows based on stimulation level, age and streaming service, to find the right shows for your child.
Created by Tom Piccirilli, founder of The Dad Vibes, as featured on:
Kids' shows have changed
Today's shows are built to capture attention, delivered by platforms engineered for retention, on devices designed to be hard to put down. The rise of short-form content, optimised to keep the viewer wanting more, is exactly what parents are up against...
The most watched kids' shows on YouTube in 2025...
These are the shows finding the kids of today...
Poppy Playtime
Over 200 billion views
Hugely popular horror-game franchise that has exploded across YouTube through gameplay videos, theories, animations and fan-created content, generating hundreds of billions of views across the platform.
Skibidi Toilet
Over 65 billion views
One of the internet's most popular viral video series, featuring surreal humour, fast-paced action and strange characters that have captured the attention of millions of children.
Italian Brain Rot
Over 50 billion views
AI-generated content, filled with strange characters, rapid scene changes and relentless stimulation designed to keep children watching. Inappropriate themes throughout the episodes.
Here's what that actually does to a child's brain...
The Safe Screen Time Hub gives you clear, evidence-based guidance on the shows and content your child is watching, so you can understand what's behind them, make informed decisions, and navigate screen time with confidence rather than confusion...
🤯 I sat down and watched Italian Brain Rot properly, this is what I found...
This isn't rare content, it's one of the most-watched formats kids are exposed to right now, and if a device is left unsupervised, autoplay will find it, whether you've heard of it or not.
Take back control
Discover the shows finding your kids. Search over 600 shows, see their stimulation level instantly, and know before you press play, whether it's the right show for your child...
$201 worth of value, yours today for $39.99
No new app to download, nothing to track, just answers, whenever you need them.
The Playbook
Worth $67
The Database
Worth $97
The Community
Worth $37
The calmer evenings guarantee
Use The Safe Screen Time Hub for 14 days. If it doesn't help you feel more confident navigating screen time, email me for a full refund. No hoops, no hard feelings.
Built by a dad
I'm Tom Piccirilli, founder of The Dad Vibes, followed by over 800,000 parents across Instagram and beyond. I'm also a dad to an 8-year-old and a 3-year-old, which means I'm not writing about this from a distance. I'm in it, same as you, trying to figure out what's actually okay for my kids to watch, without becoming the parent who bans everything or the parent who's too exhausted to think about it at all.
The Safe Screen Time Hub exists because I went looking for something that explained all this clearly, without guilt and without fear-mongering, and couldn't find it. So I built it myself, researching the platforms, the content, and what's actually happening to kids' attention, and turning it into something practical enough to actually use. I'm still building on it, alongside parents doing exactly what you're doing right now.
